Top 5 Navigation and Maps Apps in Mexico: Q4 2021 Performance

In the fourth quarter of 2021, the performance of the top five navigation and maps apps in Mexico showcased a range of user engagement and download trends. This analysis covers data from both iOS and Android platforms, providing a unified view of the market. The data comes from Sensor Tower, where more insights can be found.

Google Maps maintained a robust presence with weekly downloads peaking at approximately 68.7K in early December. Active users showed a steady increase, reaching about 4.3M in mid-December, although there was a slight dip to 4.0M by the end of the month.

Waze Navigation & Live Traffic experienced significant growth in weekly downloads, culminating at around 66.1K in the week of December 20. Active users also saw a notable rise, peaking at nearly 1.6M in mid-December before dropping to 1.3M by the end of the quarter.

Google Earth had a fluctuating download trend, with a high of 33.6K in mid-October and a low of 18.5K towards the end of December. Active users showed a similar pattern, peaking at 251.8K in mid-October and then decreasing to 207.6K by late December.

Tu Tag PASE saw a consistent increase in weekly downloads, reaching a peak of 13.4K in the week of December 20. Active users also grew steadily, hitting a high of 55.6K in the final week of the year.

GPS, Maps, Voice Navigation from AppStar Studios showed a mixed performance. Weekly downloads peaked at 11.4K in early November and saw a decline to around 9.0K by the end of December. Active users saw a peak of 31.0K in early November, with a slight decrease to 28.1K by the end of the quarter. Revenue for this app was modest, with weekly earnings reaching up to $18 by the end of December.

These trends highlight the dynamic nature of the navigation and maps app market in Mexico during Q4 2021. For deeper insights and more detailed data, visit Sensor Tower.